Empowering Businesses with Digital Mastery

Skydreamer needed us to finish and fix their mobile app in no time, as the app must have been ready for TechCrunch fairs.

They needed us to handle present issues and launch the app to Play Store and App Store.

The app allowed users to create a trip (choose the date and starting point) and invite friends they wanted to travel with (via Facebook, Whatsapp or other). Then, comrades voted on destinations by swiping. They could chat with each other.

People could also book flights directly from the app and store the tickets there for an even more straightforward journey experience.

To reach the goal and have the app ready on time, we needed to redevelop the app completely and then add the necessary features.

Although Skydreamer entrusted us with fixing the app, it turned out immediately that the best and quickest way was complete redevelopment.

We took over the project management and advised the client how to build the app most efficiently.

We managed to deliver a reliable and bug-free app on time.

Our client entrusted us with two projects at once. We were to build a new mobile app that aimed to make street games digital and more pleasant. It was an innovation as children were using magnetic cards before.

The second project was a web app for administrative purposes. The client required a centralised place for managing street games and schools that participate with them, defining localisations, ordering magnetic cards, and so on.

The client needed a mobile app that would provide children with maps to find the localisation of the checking points and verify whether they had reached them. If so, the app should assign some points to the user (that was an additional way to gather points as children might also use magnetic cards).

The app should have localisation tracking to make that possible. As the company promote a healthy lifestyle, the app should verify the means of transportation and prevent moving by car (walking, riding a bike or skateboarding were only allowed).

Because the users were children, the client needed parental accounts. Parents should create their accounts and then add children with their card numbers. The client needed to check who owns what kids, which cards and how many points they’ve collected.

We built the administrative web app from scratch. Although the overall goal was clear, every particular functionality was discussed and added during the development process. The core features were displaying and planning the localisation of the checking points (searching for them should be available), games management, and the most visited city areas. The admin panel should allow monitoring of how many users there are in every game, how many points they collected and manage their cards (e.g. lost ones).

The admin panel should also provide the lead management feature and partners’ accounts so they can log in and gain access to their street game. Partners should be able to manage their game, users and points assigned.

The need for a better-performing website appeared during the administration portal development process.

In the case of the mobile app, we started with an MVP to verify whether we could provide all localisation functionalities. When that happened, we began to build the entire app using our client’s designs and added additional features.

The administrative web platform development started from building wireframes. We’ve defined the functionality hand in hand with our client. Initially, we made the core features, and we’re still adding new ones as the client determines their needs.

The website development wasn’t planned but appeared necessary as we built the admin panel to improve the performance.

We’re still working to improve the app and add new functionalities.

About the company:

Halomeble offers a wide selection of living room and dining room furniture aimed at lovers of loft and Scandinavian style as well as glamour style. They specialize in beautiful upholstered chairs and armchairs with outstanding quality on the market and the ability to personalize to each customer’s own needs.

How did we do it?

1) preparation of the structure of product campaigns taking into account bestsellers and products with the highest margins

2) exploiting the potential of a new type of campaign in Google Ads – Performance Max

3) periodic analysis of campaign effectiveness and redirection of budget to products and campaigns with the highest conversion rates

4) extensive remarketing activities

5) dynamic promotional activities